Coach New York Stories
In early 2014, Coach took brand awareness to the world of social media and invited me to participate in their #newyorkstories campaign. For this project they invited several artists, illustrators, designers and photographers to create a piece of work inspired by New York City's style, and juxtapose it with a piece of Coach's product line. As I developed concepts I thought of crowds pulsing with life, color and pattern. The strong lines of the Coach bag reminded me of the lines of the city streets and the sense of constantly moving forward. Thus, the subway seemed like the perfect juxtaposition to this lively chaos.
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